FAQ’s
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If the Economy is slow, how can I afford to invest money in search engine visibility and/or sponsored links?
A: Actually, there is no better moment to invest in Search Engine Visibility. When the Economy is slow, it provides you with the perfect chance to invest in internet marketing.
When the Economy is at normal levels, any business can be successful without promoting itself in the marketing channels. However, when the Economy is slow, only the business that most effectively promotes itself will gain a competitive advantage and gain the clients’ attention. Furthermore, a campaign in Search Engine Visibility and/or Sponsored links is more affordable and effective, with a higher reach and easy to measure than other media means. The best part is that with Cornerstone LA you will not have to hire additional employees to manage your campaigns in Search Engine Visibility and/or Sponsored Links. For a fraction of a monthly salary, our group of specialist are ready to bring your business to the next level. We do the work to help you gain internet exposure, so you and your employees can concentrate in other activities that will help your business grow.
What is the purpose of a campaign in Search Engine Visibility in organic results and/or Sponsored Links for
A: Today more than ever, it is more popular for the average person (your potential clients) to search online for the products and services that they need. The internet is more popular that telephone directories and other types of printed media. It is very common to look for in the search engines by inputing words related to their needs. In turn the Search Engines, such as Google, return results and pay-per-click ads according to the key words. If the information for your business is not visible among the results (Search Engine Visibility) and/or pay-per-click ads (Sponsored Links), your business will not be found by potential clients. For the potential clients, if you are not seen your business doesn’t exist. Our services can help your business become visible.
A: What is Search Engine Visibility in Organic Results?
A: Search Engine Visibility means that your business is appearing in the Organic Results of the search engines within the key phrases for your products and services. For each Google Search, there will be displayed for the user about 10 results per page and several pages of results. This are what are known as Organic Restults. The ideal is to appear within the first 10 to 20 results. For your web site to appear in the first results, it is necessary to optimize its content and continuously work so that the Search Engine recongnizes that your web site should appear within the top results per the objetive key phrase. Search Engine Visibility is also know as Search Engine Optimization, SEO. Cornerstone LA will manage your Search Engine Visibility Campaigns to help accomplish that your business will be found by potential clients. We continuously work with the goal of increasing month by month the number of people that will find your information.
Q: What are Sponsored Links?
A: Each time Google Results are display, there is a section of ads denominated pay-per-click or Sponsored Links. Sponsored Links usually appear on the top frame or on the side of the search results page, next to the Organic Results. For each Sponsored Link to appear, a campaign must be purchased in the system of pay-per-click managed by the search engines. Through this form of advertising, the key words are chosen and a budget is set per day among other options. It requires experience and expertise to take full advantage of this service and achieve good conversion rates. At Cornerstone LA we are prepared to create and manage your Sponsored Links Campaigns to help you accomplish the best results given your budget. Sponsored Links are also know as pay-per-click and Adwords ® (registered Google Trademark) or Sponsor Links.
Q: What are the advantages and disadvantages of both options, comparing Search Engine Visibility in organic results with Sponsored Links?
A: To accomplish the best results, it would ideal for a business to work with both types of campaigns. This way results would multiply, as they complement each other. Some of the advantages of Sponsored Links are that you accomplish immediate visibility, within a few hours of creating your Sponsored Links your ad will be appearing in the search results; complete control of the key phrases in your ad and target market. Some of the disadvantages of Sponsored LInks are that as soon as your budget runs out the ad will stop appearing until the next day; also the price of per-pay-click can increase as more businesses start competing and auctioning for the same key phrases.
One of the advantages of our Search Engine Visibility services is that once your key phrases start registering results, if the campaign is properly maintained, your information will keep appearing regardless the number of clicks on your link. Your business wil obtain exposure 24 hours a days, every days, regardless of the clicks. The disadvantage of Search Engine Visibility is that is a gradual process; not immediate as the pay-per-click, Sponsored Links. There is no control of the exact phrase that will position itself in the results. However, in the long term Search Engine Visibility produces more results and visits by potential clients.
For example, a company that invests in both types of campaigns $300 for three months, the Sponsored Links will start producing immediate results, while the Search Engine Visibility campaign will produce the same amount of visitors as it gains positive placement among the Search Engines. The Sponsored Links are a useful tool to attract potential clients that are not being reached by the other campaign, which makes it ideal to work with both types of internet marketing.
Q: How can I measure the effectiveness of my campaigns?
A:One of the concerns often voiced by our clients is that when they have a printed ad or paid for a directory listing, it is very difficult to measure its effectiveness. With both types of campaigns, Search Engine Visibility and Sponsored Links, we provide our clients with periodic reports that will allow you to clearly identify the number of persons that have found the information, including the words used to found the information, among other variables such as the geographic location. Additionally, our clients receive email leads and other requests from their campaign online contact form, especially designed for the potential customers to easily reach the company.
Q: What shall I expect of this type of campaigns of search engine visibility for organic results and/or Sponsored Links?
A:For all our clients, the information of their businesses is being found in the Internet by the target market that they determined. The fact that their businesses are being found has allowed our client to receive email requests and leads through their contact form. However, it is not uncommon that some of the potential clients will prefer to contact the companies directly via telephone or in person, once they have gathered all the information online about the company. Month by month the information for your business will be found by potential clients. Many of them will contact you immediately, others will save your information for future reference or to recommend you to others. There is no question that your business will gain market visibility and branding. All of this translates into more clients for your business.
Q: What’s more effective: a campaign for search engine visibility in organic results and/or Sponsored Links or Traditional Advertisement in other channels?
R: It depends on the type of business, one type of advertising can be more effective than the other. Both of them complement each other to ensure the success of a business. Search Engine Visibility and/or Sponsored Links campaigns are becoming each time more important given the daily increase of internet users and the clear inclination of people more frequently realizing internet searches to find what they need instead of printed media. To create awareness of your brand and business in the Internet is very important and accelerates the effectiveness of all marketing efforts. For example, the potential of placing simultaneously a tv, printed or radio ad, together with a Search Engine Visibility or Sponsored Links campaigns, will increase the results of the advertising efforts in traditional channels. Many times if a company doesn’t have a Sponsored Links and/or Search Engine Visibility campaigns, their traditional media advertising will only serve to promote their competitors’ products and services; as the potential clients will be motivated by finding them on the internet and purchasing from them. Search Engine Visibility and Sponsored Links campaigns increase the potential of other advertising channels.
Q: My company only sells products and/or services locally, not by Internet. Why do I need search engine visibility and/or Sponsored Links?
A: If your business doesn’t have a Search Engine Visibility and/or Sponsored Links campaign, you are losing a great portion of potential clients. The majority of the population searches everyday in the Internet, thru sites like Google, for the businesses where they want to purchase from. If your business is not visible among the search engine results, your company doesn’t exist for those potential clients. Thousands of people conduct internet searches to find what and where to buy the products and services that they need. Based on the information found they take buying decisions.
Q: I do not have a Web Site. Do I need to have one to be able to contract a campaign in search engine visibility on organic results with Cornerstone LA?
R:It is absolutely not necessary to have a company web site to be able to take advantage of the benefits through our Search Engine Visibility campaigns. All our Search Engine Visibility packages include a dedicated link designed to achieve the internet presence that your business requires. For many of our clients their Search Engine Visibility campaign is the only and sufficient site on the web, that brings positive results every month. This same site can be used as the landing page for your Sponsored Links if you require them.
Q: I already have a search engine optimized Web page; my page is already being found in the search engines. Why should I use a search engine visibility campaign for organic results from Cornerstone LA?
A:Many of our clients already had a web site before hiring our services. However, they hired us to add more concentrated results, putting emphasis in certain products and/or services. If your current site is not being found by the search engines, in the correct categories and phrases for your products and/or services, your business is not visible in the internet. One of our Search Engine Visibility packages will accomplish the Internet Presence that your business needs.
Q: I have Sponsored Links campaigns my employees and/or I directly handle; why should I hire Cornerstone LA?
A: Many of our current clients in Sponsored Links that had campaigns which they used to manage themselves, have discovered that the time used by themselves and their employees in this activity is more valuable and could be more effectively used in other activities to help their business grow. At the same time, for a fraction of the cost, hiring a Cornerstone LA, a company specialized in optimizing Sponsored Links, will produce better results in less time, allowing you to allocate your time in other valuable activities to increase your business profitability.